Our North Star and Core Values
The team at Nebraska Parkour understands parkour as a philosophy and a way of life. As the only provider for true parkour within a 6+ hour radius of Omaha, we recognize the impact we have sharing this to our community and even the world (with less than ~85 parkour gyms in the USA). As such, we uphold ourselves to a high standard as representatives of the sport with a BHAG mission and the core values needed to get us there.
Our core values are our modus operandi. It tells us what we do and how we do it. Nebraska Parkour has four core values to share the heart of parkour to the midwest.
Core Value 1: We own outcomes
We own our work, both our successes and our failures. No matter what, we execute on delivery. Whether that means sprinting towards a goal and celebrating the success or owning our failures and making up for our mistakes. We can make excuses, but we still own our impact and results. That goes as far as the numbers of the business to the impact moments we have with our students.
Core Value 2: We have unwavering integrity
We do the right thing, even when it is hard, and even when no one is watching. Honest, and with no ego. Integrity doesn’t mean we’re perfect. Instead, it means we don’t change our commitment to the standard when we fail or when it’s inconvenient—we own it and we work back toward it every time, because it is unwavering.
Core Value 3: We freaking care
We uphold a triple bottom line. Why? Because it’s the right thing to do. About our work, our community, our planet, and about each other. It’s not just the profit, necessary or not. We pay employees a fair wage, provide benefits & classes, and even company-match retirement. We do our best to maintain sustainable business practices where we can. Most of all, we care about you, our students, and (as our brand promise) promise that while you’re with us, you will:
Find your purpose. Find yourself. Find your fun.
Core Value 4: We’re really silly
We like to have fun, and we want to make sure you do too.
Our core values are the foundation for helping us reach achieve our mission - our north star that we are always working towards.
North Star
To inspire 100,000 people in the midwest with the heart and life-changing philosophy of parkour.
Inspire 100,000 People in the Midwest
We are a staple for this area of the US. We aim to share the love for movement to 100,000 people. As a newer sport, few places to learn, and institutional access to knowledge, there are many barriers to this sport versus other sports. Our mission is to inspire as many people as we can. We’re starting with 100,000, and then we’re going for more.
Heart of Parkour
The heart of parkour lives in the people who do it – those who find the love and passion for the sport and make up the community. It’s the people who show kindness to welcome everyone of all abilities, no matter how awkward they look or feel.
It’s the curious scout looking to test out their first parkour class to the professional athlete that’s been training their entire life. The heart of parkour radiates the kindness and inclusivity that celebrates your presence and success with no borders or expectations.
Philosophy of Parkour
The philosophy of parkour has Daoist roots that include the following: The Way, leave no trace, freedom, path of least resistance, overcoming challenges, minimalism, progress and continuous self-improvement, leave no footprints - take only memories.
This is the philosophy that pushes the sport and the grassroots people who live it. It’s a life-changing philosophy of inner reflection, self improvement, overcoming the challenges we face in life, and finding the freedom with nothing but “a pair of good shoes.”
Join Nebraska Parkour today on your journey to: